CAROLE BERRY PROMO | GLAZEBROOK FILMS

AUDIENCE

WE'RE TARGETING HOMEOWNERS THROUGH YOUR PERSONAL CONNECTIONS: FRIENDS, ROTARIANS, COLLEAGUES AND ACQUAINTANCES. YOUR CONTACTS WILL ABSORB THE POSSIBILITIES OF A LIVING SPACE THEY HAVE YET TO IMAGINE—AND THE NECESSITY OF HAVING YOU GUIDING THEM THROUGH THE PROCESS.

THE FOUNDATION THAT BUILDS THE STORY

PILLARS

A STORY NEEDS FOCUS TO HAVE IMPACT.
THESE ARE THE CRUCIAL MESSAGES THAT WILL AWAKEN VIEWERS
AND PROPEL THEM INTO HAVING YOU WORK ON THEIR NEW HOME PROJECT.

Back view of young woman watching sunset

THE HOOK

"I THOUGHT, OH MY GOD. WHAT A GREAT GIFT!"

FILM MUSIC SCORE IDEA:
PAPER DREAMS BY SOUNDS LIKE SANDER

GOAL:
--INTRODUCE YOU AND QUICKLY GRAB VIEWERS ATTENTION

CAMERA:
--CAROLE, MED SHOT, PRESENTING TO CAMERA

VISUALS:
* DRONE SKIMMING OVER WAVES TOWARDS OAKVILLE PIER
* HYPERLAPSE OF PEOPLE MOVING QUICKLY BY
* STEADY SHOT FLOATING THROUGH BACK PORCH DOOR
* CLOSEUPS OF PICTURES, BOOKS, PAINTINGS

GRABBING VIEWERS FROM THE START

CONFLICT

THE "WHY" OF NEEDING TO MOVE

GOAL: GET VIEWERS TO UNDERSTAND WHAT MOTIVATED YOU TO RENOVATE AND WHY IT SHOULD RESONATE WITH THEM

POINTS:
--DIDN'T LIKE CONDO CONSTRAINTS
--SENIORS HOMES & THE PANDEMIC
--KIDS WANTED TO STAY IN OAKVILLE

VISUALS:
* YOU AND DICK IN HOME
* PICTURES OF YOU THROUGH THE YEARS
* DICK'S RUNNING PICS

RUN TIME: 0:15

THE QUEST BEGINS WITH A SEARCH... AND ENDS WITH A FIND

INITIATION

POINTS:
--ENGAGED 3 CONTRACTORS

VISUALS:
* CLOSE UP WEB PAGE TITLES (HOMESTARS.COM, GOOGLE SEARCH, REVIEWS)
* YOU ON TELEPHONE
* LOOKING OUT WINDOW

RUN TIME: 0:10

CONNECTION

GOAL: VIEWERS LEARN TO TRUST YOU AND DON

POINTS:
--OTHERS COULDN'T GIVE COSTS... DON WAS THE ONLY ONE
--MAKING THE SPACE LIVABLE

VISUALS:
* DRONE OF DON PULLING INTO SUBDIVISION
* MED STATIC SHOT OF TRUCK PASSING
* C/U BOOTS ON GROUND
* 45 DEGREES AND ABOVE DON WALKING TOWARDS DOOR
* SHOT INSIDE OF YOU SILHOUETTED OPENING DOOR
* YOU AND DON LOOKING AT AREAS OF THE PLACE

RUN TIME: 0:20

"HE'S THE ONLY ONE WHO SEEMED CONFIDENT ENOUGH TO DO IT"

COMPETENCY

POINTS:
--IT'S VERY MUCH CUSTOM, NOTHING PRE-SET
--KCMC DOES EVERYTHING IN-HOUSE
--EVENING OUT THE FLOORS
--MAKING EVERYTHING ACCESSIBLE
--HEATING THE GARAGE
--SOURCING MATERIALS DURING COVID

VISUALS:
* YOU AND DON OPENING BLUEPRINTS ON TABLE
* C/U OF FACES, C/U FINGERS RUNNING ALONG PLANS

RUN TIME: 0:25

YOU TALK ABOUT THE HURDLES YOU FACED AND HOW HIS ABILITIES SOLVED PROBLEMS

Young thoughtful confused businesswoman sitting on chair

CREATIVITY

"I WAS SO SURPRISED. I DIDN'T THINK IT WOULD BE THIS CREATIVE"

POINTS:
--YOU NEED A GOOD GUIDE TO SHOW YOU WHAT'S POSSIBLE
--DON'S ABILITY TO CREATE A VISION THAT SUITED YOU
--THE KITCHEN BUILD WITH WINDOW
--BATHROOM SKYLIGHT
--FRENCH DOORS TO SEE THROUGH INTO BEDROOM

VISUALS:
* C/U'S OF FINER DETAILS
* FLOATING OVER CARPET
* THE WASHROOM

RUN TIME: 0:20

"A FAMILY HOME IS NOW A GENERATIONAL HOME. NO REGRETS."

RESOLUTION

GOAL: WE SEE HOW YOUR CONFLICT WAS RESOLVED THROUGH THE KCMC PROCESS

POINTS:
--HOUSING IS EXPENSIVE
--SENIORS LACK OPTIONS
--IT'S USING YOUR RESOURCES WELL
--ADDS ADDITIONAL RENTAL SPACE

VISUALS:
* SITTING IN YOUR BEDROOM LOUNGE AREA
* WALKING OUTSIDE
* LOOKING OUT WINDOW AT GARDEN
* WORKING IN YOUR KITCHEN (OVERHEAD SHOT?)

RUN TIME: 0:30

IT'S YOUR CALL TO ACTION

THE JAB

GOAL: GET VIEWERS TO REACH OUT TO YOU

POINTS:
--EMAIL ADDRESS
--WEBSITE
--POSSIBLE LOGO

VISUALS:
* YOU TO CAMERA
* YOU AT SUNRISE
* OAKVILLE PIER
* "DROP ME A LINE--LET'S TALK VISIONS" OR SOMETHING YOU WANT TO SAY. A TAG LINE?
* DRONE REVERSES INTO SKY
* CAROLE WAVING
* GRAPHIC ON SCREEN OF CONTACT INFO

RUN TIME: 0:10

FINE EDIT

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COLOURS

POSSIBLE PALETTE'S FOR GRAPHICS